Are you new to the cheap stock photos industry? If you are, then you probably do not know how to spot them in websites, blogs, web pages, and even print materials. Visual content has been a huge part of the marketing and storytelling strategies of many companies. They are also used in marketing campaigns both online and offline.
Here are some ways to spot them:
- The easiest way to spot cheap stock photos is by looking for watermark in the image itself. It typically has a watermark of the stock sites logo or name. Most photos in web designs are stock, unless the designer actually took the images themselves. All images from the internet should have a license. That’s why free images in search engines have a high level of risk for copyright violations. When working with designers and social media managers, always ask where they get the images they will use.
- Reverse Image Search Platforms. Another way to spot cheap stock photos is by using this helpful tool by Google or TinEye.com. These platforms allow you to upload the image and search it against billion other images. If the image does not turn up, there is a huge chance that it is original. If you are not sure, you can also ask your designer where he got the images.
A vast majority of companies use cheap stock photos from this link in branding and marketing materials. Are you also doing the same? Purchasing stock photos saves you from legal issues, so you won’t be scared of using them. You do not have to avoid designs with stock photos because they are basis of amazing designs. That’s why it is always a good idea to have a grasp on what cheap stock photos look like and how to spot them at a glance.
If the designer offers to secure the images for you, verify if the source of the images allow the rights of the images to be transferred. It is usually your responsibility to secure the images. If you do not know which best fits your topics, you can contact your preferred stock photo site or ask help from your designer or social media manager. If you do, it is best you directly purchase the licenses of cheap stock photos on your own.
Although this sounds like a lot of work, a few extra minutes of your time will be worth it down the road. The effort you put in your visual content is the start of the road to your business success. You can be sure that you will have a hassle-free design in the future. You don’t have to worry about the copyright police chasing your back because you got your images legally. You have proof that you have the rights to use the cheap stock photos on your creative projects.